Nanyang Technological University
Analysis of Brand Recall in FIFA Video Games
Xi Ning is a graduate from Nanyang Technological University in Singapore, with a Bachelor’s Degree in Sport Science and Management. Currently working at the National Youth Sports Institute in Singapore, Xi Ning is part of the Athlete Life Management team, supporting student-athletes in their sports and studies. Having played football in Junior College, she carries a passion for the game, which was translated into her work for her Final Year Project in university. Her study titled ‘Analysis of Brand Recall in FIFA Video Games’ identified possible differences in brand recall among Singaporean FIFA gamers with varying gaming experiences and characteristics.